Media Services
Essential Media Skills For spokespeople who have
to appear on radio or television or talk to print journalists. Open
or tailor-made courses on radio, TV or print, or a combination. How
to get messages over in soundbites that stick in the memory, while
keeping to your agenda.
Advanced Media Skills For spokespeople
experienced in giving interviews, and who wish to hone their skills.
Gaining more control over the direction of the interview, offering
headlines imperceptibly but effectively.
Communicating in a crisis For senior managers and
those who will take the lead in a crisis How to handle the media in
corporate crises, working through carefully designed scenarios in a
safe setting.
Understanding the Media For PR professionals,
marketing and sales directors, in-house Press Officers. Giving insight into how
the media works, what makes a good news story, how to build good
media liaison.
The Messaging Course
- What do you want to say?
- For those who decide company/organisational
strategy and policy.
- Distilling down your key messages into succinct
points without sacrificing meaning or depth.
How to Write a Press Release Send out press releases
which say what you want them to say, stand out on the news desk, and
help you place that story where you want it to be.
We
can produce and distribute high-quality press releases and feature
articles, carefully targeted to your desired audience.
Alternatively, we can offer advice and support to your in-house
communications team.
Coaching a spokesperson for media
interviews For Press Officers and
policy wonks who have to help prepare top spokespeople in advance of
a media interview. How to get the most out of the individual, pass
on foolproof techniques, keep them focussed, keep cool yourself, and
how to make sure the agreed key messages do come out of their
mouths! |