Essential Media Training
For spokespeople who have to appear on television or radio or talk to print journalists. Our tailor-made courses will enable you to perform at your best in an interview on television, on radio, in print or any combination of the three. You will learn how to get your key messages across in sound-bites that stick in the memory, while keeping to your agenda.
Advanced Media Training
For spokespeople experienced in giving interviews to the media, who wish to hone their skills. You will gain more control over the direction of interviews and learn how to offer headlines, imperceptibly, but effectively.
Communicating in a Crisis
For senior managers and those who will take the lead in a crisis. You will learn how to handle the media in the midst of a crisis in your company or organisation, working through carefully designed scenarios in a safe setting.
Understanding the Media
For PR professionals, in-house press officers, marketing and sales directors. You will gain insight into how the media works: how television and radio producers and newspaper editors reach decisions; what makes a good news story and how to build a good media liaison.
The Messaging Course
For those trying to draw up company/ organisational strategy, policy and press campaigns. We help you decide what you want to say and help you distil your key messages into succinct points without sacrificing meaning or depth.
How to Write a Press Release
If a press release does not instantly catch a news editor’s eye, they will throw it straight in the bin, or press the delete button. The most important thing is to have a good story to tell. We will help you to identify that story and then to craft a press release that stands out on the news desk.
Alternatively, we can write and distribute high quality press releases on your behalf - see copywriting.
Coaching a Spokesperson for Media Interviews
For press officers and policy wonks who have to help prepare top spokespeople in advance of a media interview. You will learn how to get the most out of the individual, pass on foolproof techniques, keep them focused, keep cool yourself and ensure the agreed key messages come out of their mouth!
Our training courses are delivered either on your premises (the cheapest option), or at our carefully selected venues in central London and other UK cities.
